Wire Frame Voting

IB has provided us with new wire frames, and now its time to cast our votes. TIME IS OF THE ESSENCE. Please review and cast your vote by the end of the day. Also, please feel free to leave comments!

The new wireframes (A2 and A3) are a version of A without the leaderboard (728x90) placement. In place of the leaderboard, IBe would recommend a display ad (300x250) in the right column above the fold in order to retain the best value for sales. This will also maintain a good user experience, showcasing the content on the left hand side of the page. Due to the flexible nature of the wireframe, BMG will be able to move the display around your site but we strongly recommend that at least 50% of this ad position is visible above the fold.

Items to keep in mind when reviewing a wireframe are the layout of content or ads in the header, functionality of the navigation, and column width. This establishes the base foundation of your site similar to the way a blue print lays out the plumbing and walls of your house. Modifying this structure after the fact could require additional expense. If you have any questions about the different variables, don’t hesitate to let me know.

C - http://images.ibsys.com/prod/bonten/onboarding/wireframes/wireframe_c_home.gif

B - http://images.ibsys.com/prod/bonten/onboarding/wireframes/wireframe_b_home.gif

A - http://images.ibsys.com/prod/bonten/onboarding/wireframes/wireframe_a_home.gif

A2 - http://images.ibsys.com/prod/bonten/onboarding/wireframes/wireframe_a_home_2.gif

A3 - http://images.ibsys.com/prod/bonten/onboarding/wireframes/wireframe_a_home_3.gif

To vote, go to the polling place on the home page: CLICK HERE

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Weather Codes

You'll notice that our First Alert Weather Team is sending out updates regarding what "code" our weather status is. Some of us know what these codes mean, others are probably wondering what the heck?.

So, the next time you see a "code" email, here is what they means:

Code Green: Fair Weather...another beautiful day.

Code Blue: Precipitation OR Non-Precipitation with Active Weather Alerts

(Red Flag Warnings, Wind Advisory, Unhealthy Air Quality, Heat Above 110)

Code Yellow: Precipitation Event with Active Weather Alerts

(Dense fog, Thunderstorms, Code Orange or Red expected in the next 18 hours.)

Code Orange: Severe Weather Event

(Severe Thunderstorms, Hail, Flooding occurring or imminent, 40mph+ Winds, Snowfall on valley floor.)

Code Red: Imminent Threat to Life/Property

(Tornado, Damaging Severe Thunderstorms, Severe Thunderstorms, Severe Winter Storm conditions on the valley floor.)

Each "code" begins a series of internal events pertaining to how we cover severe weather, who is responsible for coverage, and how weather is covered in our broadcast. For more information, feel free to email cdoyle@krcrtv.com for a copy of our Severe Weather Action Plan.

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First Amendment Award Winner

Each week the News Department chooses one employee who exemplifies accuracy and reliability through innovation, creativity, and hard work.

Although Misa has moved on to greater possibilities, we wanted to share with you the wonderful words of her co-workers that led to her winning The Quarterly First Amendment Award!

Cara Doyle: Misa is an amazing journalist. Her assertiveness, willing to dig her nails in to find the real story, and overall drive are true talents very few reporters have the ability to pull off. In the last several months, I’ve watched as she enterprises story ideas that are not only compelling, but make a difference in the lives of our viewers. I am so glad she was chosen by you as the winner of our quarterly prize. Congratulations, Misa...you deserve it!

Colin McAvoy: “I don’t think there isn’t one person in the newsroom who doesn’t think Misa is going to go very far in this business. She’s easily the most tenacious reporter we have, but enthusiasm isn’t all she’s known for. Over the past few months, we’ve all seen our Hawaiian import enterprise stories that have been not only compelling, but have gotten ENTIRE communities talking. Her series on the green energy scam was stuff to hang your hat on…the definition of quality work. Not to mention her great story with Adam about the old man who had the well drilled for him for free. That even brought a tear to my eye, DURING MY SHOW!! Lately, she’s enterprised stories WEEKS before some of our competition only to find out they had done the story before she could get to it. The epitome of a news reporter. If she can do this now, what WON’T she be able to do in 5 years? 10 years? The future is looking very bright for Misa. Sunglasses…check!”

Courtney Laydon: “No matter what is going on, how stressed out she is, Misa always walks into the newsroom with a smile on her face. She's got such a great attitude, which makes her wonderful to work with. But, on top of that, she's always working her hardest to put the best possible product on the air -- and you can always trust that she did everything possible to ensure it is accurate and reliable. Plus, whenever you need a creative line in your story -- Misa's always able to quickly come up with one!”

Tyler Rowley: “To think of just one story this past quarter that exemplifies her ability to push great stories forward. A ton of her stories showed her ability to take a story and make it truly into a piece of art with the sound bites and visual aspect. She continues to produce fantastic ideas, and is willing to tackle anything we give her.”

Tony Tandeski: “What can’t be said about little Ms. Misa. Seeing her tireless work at all hours of the day in getting to the bottom of every story, shows just how much she believes in our Accurate and Reliable goals. She will not let a story rest until she gets every detail, in order to give the viewer the broadest perspective on what’s happening where they live. It’s that dedication that helps us to reach our goals and become the news leader.”

Tim Mapes: “Misa...what can we say about the little bulldog that is Misa? Other than, if we did testing she would most definitely be a "star". I am amazed at the quality of her work...on hard stories...every single day. This quarter brought us the solar scammer...that was just awesome. But, like I said earlier...you have to really look at what she does day to day to appreciate the job she does...and how if makes our shows better.”

Carrie Marchese: “Whenever I think of Misa Maruyama I smile! She is one of those people that is so contagious … you just can’t get enough. I can assure you, our viewers feel the same. My last recollection comes from a lady in Trinity County. She said with such enthusiasm … “I want to steal her and keep her here in Weaverville … she really cares about us … doesn’t she?” You bet your butt she does! In fact Misa cares so much about the product and the people here in the Northstate, that at times I think it consumes her. This dynamic storyteller puts the people she interviews at ease with her charismatic charm. She tells their stories with passion and a genuine sensitivity …that many journalists tend to let go to the wayside. We always talk about her bull dog aggression and tenacious charisma. Yes … that’s a given. But what I respect most about Misa … is her deep sense of loyalty. Best bud set aside … I’m talking about loyalty towards her viewers … her co-workers … her sources … and KRCR as a whole. I feel so lucky to work with her every day! Misa … I heart you!!!!”

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Sales Team Spotlight

The KRCR Sales Team was given a daunting task for fourth quarter; this extraordinary undertaking is best described by this excerpt from Ariel Roblin’s presentation on how they would reach this goal.

“The Sales Team of KRCR / KAEF can be found in the Northern portion of the California traveling through the most treacherous areas. Nothing can stop them; from rafting the white waters to climbing the tallest mountains, not even El Nino can make them pause. They cover the target area in search of the most prized treasures: Businesses that understand the power of advertising on the number one television station and pay their bills on time.

The next mission is the most challenging mission they have ever had. They have climbed Mt. Shasta before and found the treasure, but never had they climbed MT. BONTEN. It is a Mountain that stands an extraordinary 1,335,000 ft high. Many have tried to summit and never made it to the top. In order to accomplish this we must have meticulous planning and a flawless execution. It will be a hard climb and in the end there will be little strength left, it will come down to will.

If they make it to the top of Mt.Bonten they will no doubt be exhausted in need of food and water. Here they will rest and be given water and food while they are evaluated on their climb.

Their treasure will be proportional to their ranking order of their evaluation.

After the evaluations are complete and the AEs have collected their treasures a helicopter will fly over head and drop down 10 pairs of skis as they ski down Mt. Bonten in victory!”

Congratulations to our Account Executive of the Quarter, Liz McEwen!

Ariel Roblin: From my first day at KRCR Liz has always been someone I have trusted and depended on as another leader for the team. She is often the fuel needed to ignite that spark when the going gets tough.

Amie Lozoya: Liz is our strength in uncertain times. She has experience and the leadership to be a central force on an accomplished sales team.

Scott Warriner: Liz has the strength of an anchor and the patience of a mother. A true asset to our team!

Penny Goll: 2 sentences???? Not enough!!! We all look to Liz for her knowledge and guidance. Don’t let that quiet demeanor fool you, she’s tough when it comes to sales. What I most admire about Liz sense of virtue and always wanting to do the “right” thing. A very rare quality in the world of sales. She “walks the walk”. Hopefully we can all follow in her footsteps.

Other Top Performers!

3Q 2009 Budget: Alison Taplin & Liz McEwen

Direct $s: Scott Warriner

Lowest Attrition: Kim Patton

New Agency $s : Penny Goll

NRS Winners: Penny Goll & Liz McEwen

Leadership: Liz McEwen & Sherri Lynch

Meeting Participation: Kim Patton & Scott Warriner

Big Ideas: Sherri, Penny & Lorraine

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